NTUC FairPrice (FairPrice) reaffirms its support to local small and medium enterprise (SME) partners by extending the SME Suppliers Support and Development Programme (SSDP) for another year, and doubling its commitment to S$2 million. This was announced at the launch of FairPrice’s ninth ‘Made in Singapore’ Fair, an annual initiative that seeks to raise awareness for local producers and locally produced items. The launch was graced by Guest-of-Honour Dr Tan See Leng, Minister in the Prime Minister’s Office, Second Minister for Manpower and Second Minister for Trade and Industry.

Mr Seah Kian Peng, Group CEO, FairPrice Group, said: “FairPrice understands the challenges faced by SMEs amidst an increasingly competitive environment, exacerbated by the Covid-19 pandemic. We are doubling our efforts to help our SME partners through the SSDP programme to further enhance their business capabilities and ease some of the challenges they face such as cash flow pressures. Providing sustained support for local businesses is especially crucial in these unprecedented times, and we urge our customers to also join us in supporting locally made products and national efforts to bolster our local food security.”

Participants of the SSDP enjoy a host of benefits designed to boost their business capabilities and growth. This includes accelerated payment terms to help ease cash flow challenges, discounts for processing and listing fees for new products and special consideration for inclusion in the FairPrice housebrand programme.

FairPrice will enhance the SSDP this year by increasing the discount on listing fees for new products, providing additional marketing and promotional support, and expanding the eligibility criteria to include more SMEs in the programme. Currently, about 470 SME suppliers benefit from this programme. (More information on the programme is available in Appendix A*).

Supporting Local Produce and Businesses Through Initiatives

Beyond the SSDP, FairPrice supports local food manufacturing companies through the ‘Made in Singapore’ Fair that is held annually. This fair, which has been held for the last eight years, provides local companies a platform to showcase and promote their product offerings. Today, FairPrice carries about 6,000 locally-made products, of which about 35 per cent are sourced from local SMEs.

This year’s ‘Made in Singapore’ fair will feature over 50 locally made products, including daily groceries, fresh and frozen products, household necessities, and FairPrice’s housebrand range. The Fair will run from today until 14 October 2020 at all FairPrice stores and FairPrice Online, offering savings of up to 27 per cent off their usual price. (For a full list of featured products, please refer to Appendix B* below).

The launch of the ‘Made in Singapore’ fair complements YummySG! – a recently announced joint initiative between FairPrice and Enterprise Singapore to help provide Singapore food manufacturers with a digital platform to diversify their revenue streams. YummySG! is hosted on FairPrice Online’s Marketplace (FairPrice Marketplace) platform, and brings together local products under the Singapore brand, providing higher visibility to consumers and differentiating them from other international products. (For more information on the initiative, please refer to Appendix C* below.)

*Appendix A – SME Suppliers Support & Development Programme (SSDP)  

*Appendix B – List of featured products in Made in Singapore Fair 2020

*Appendix C – YummySG! Initiative

Appendix A – SME Suppliers Support & Development Programme (SSDP)

FairPrice introduced SSDP in 2009 for the co-operative’s SME partners, which has since helped them overcome restructuring challenges and tide through the global financial crisis to rediscover their drive for growth and expansion. The SSDP was brought back in 2012 during the economic slowdown and has since been extended annually to benefit more than 470 SMEs since 2012.

SSDP has been further enhanced this year to include the following:

  • Expand the criteria on annual turnover – from $5 million to $8 million – to allow more suppliers to be eligible
  • Easing cash flow pressures for suppliers with payment terms of 60 days and above, by accelerating payment with a shortened payment term by 30 days
  • Reducing their business cost and widening their opportunities for business growth with discounts of 50 per cent on both processing and listing fees for their new products
  • Supporting their sales growth with marketing support through regular monthly offers, in-store collateral and product fairs
  • Supporting their company development by giving them special consideration for packing of FairPrice housebrand products
  • Sharing industry insights via knowledge sharing seminars
  • 50% discount on sales reports
  • Leveraging on FairPrice’s Online Marketplace platform to promote or sell their products

 

Appendix B – Featured Products for the Made in Singapore Fair

1 CAFÉ21 2 IN 1 INSTANT COFFEEMIX 27 BOBO CHICKEN TAIWANESE SAUSAGE/FISHBALL/CHICKEN MEATBALL  (ASSORTED) 150G/200G
2 MEIJI HELLO PANDA (ASSORTED) 260G 28 CHEW’S OMEGA 6 FRESH EGGS 10S 550G
3 SHI LE PO FISH SKIN (ASSORTED) 80G 29 SAKURA BRAZIL SPINACH 200G
4 GOLDEN BRIDGE PORK LUNCHEON MEAT 340G 30 N&N TRIANGEL FRESH EGGS 10S 550G
5 MONA CANOLA OIL 2L 31 PASAR SINGAPORE FARM EGGS 10S
6 PRIMA PLAIN FLOUR 1KG 32 SAKURA BEAN SPROUTS 320G
7 MAGNOLIA UHT FRESH MILK 6S x 250ML 33 P&L FRESH ABALONE MUSHROOM   150G
8 ASYURA PASTE (ASSORTED) 280G 34 PASAR FARMER MILK FISH
9 PRIMA TASTE READY MEAL (ASSORTED) 260G 35 PASAR SOYA BEAN SPROUTS 200G
10 PRIMA PASTE SINGAPORE PASTE (ASSORTED) 195-285G 36 JIA JIA HERBAL DRINK (ASSORTED) 12S300ML
11 SING LONG SAUCE (ASSORTED) 120G 37 SUNSHINE D24 DURIAN CREAM BUN 65G
12 KOKA PURPLE WHEAT NOODLES 5SX60G 38 FAIRPRICE SAUCES (ASSORTED) 210G-220G
13 TAI HUA SAUCE (ASSORTED) 305ML 39 MY NOODLE (ASSORTED) 300G/500G
14 TAI HUA STANDARD SOY SAUCE  (ASSORTED) 640ML 40 FAIRPRICE RICE VERMICELLI 400G
15 KCT SUPERIOR SOY SAUCE (ASSORTED) 640ML 41 GOLDEN CHEF ABALONE SAUCE 510G
16 PASAR FARMER GREY MULLET 42 FAIRPRICE OYSTER SAUCE 430ML
17 PASAR FARMER RED SNAPPER 43 SPINMATIC LAUNDRY LIQUID DETERGENT REFILL 1.5L
18 PASAR FARMER SEAWATER SEABASS 44 UIC BIG VALUE DISHWASHING LIQUID REFILL VALUE PACK 4Sx600ML
19 FARMPRIDE TSUKUNE CHICKEN BURGERS 420G 45 DODO HANDMADE FISH CAKE 250G
20 LIM KEE CHEF SERIES PAU 280G 46 BOBO CHEESE SEAFOOD TOFU 200G
21 FORTUNE JAPANESE SILKEN TOFU WITH OMEGA3 DHA (ASSORTED) 300G 47 DOUBLE JOY PORK/MUSHROOM PORK BALL 200G
22 DODO TRADITIONAL LEEK FISH CAKE 300g 48 FRUIT TREE FRESH LESS SUGAR JUICE DRINK ASSORTED 1L
23 FAIRPRICE SATAY ON STICK 500G 49 MARIGOLD HL MILK ASSORTED 2L
24 PRATA WALA EGG PRATA/MURTABAK/BIRYANI (ASSORTED) 300G 50 FAIRPRICE KAYA LESS SUGAR 400G
25 VITAGEN LESS SUGAR COLLAGEN 5SX125ML 51 SING LONG BLACK PEPPER SAUCE 300G
26 FAIRPRICE PIZZA (ASSORTED) 300G

Appendix C – YummySG! Initiative

YummySG! is a joint collaboration between FairPrice Online and Enterprise Singapore (ESG) that aims to provide Singapore food manufacturers with an additional platform to diversify their revenue streams. This is part of ESG’s continuous efforts to support Singapore businesses to start selling online, since the launch of its E-Commerce Booster Package[1] in April this year

YummySG! is hosted on FairPrice Online’s Marketplace (FairPrice Marketplace) platform, where participating companies can leverage the platform to list their new[2] products and potentially reach out to 1.5 million shoppers monthly.  Through this initiative, participating companies will also benefit from:

  • Increased marketing efforts: FairPrice Marketplace will enhance its publicity efforts to reach out to their database and drive traffic to these local products.
  • Data and insight sharing: Data shared will include online sales information and traffic to product listings, which can in turn help them refine their online strategies to improve sales.
  • Capability building efforts: ESG will work with food manufacturers to build up their capabilities in areas including product development and packaging design, as well as to learn more about retail strategies that would be relevant for the platform.

Food manufacturers keen to come on-board YummySG! can visit the ESG website at  www.enterprisesg.gov.sg/yummySG   to register their interest and find out more. FairPrice Marketplace will provide all operations and technical support for participating companies.


[1]  The E-Commerce Booster Package supports SME retailers, who have little or no e-commerce experience, to diversify their revenue channels through leveraging e-commerce and digital marketing to reach new customers locally and overseas. Examples of food manufacturing companies which have leveraged the package includes Sin Mui Heng Food Industries and Tanglin Gin.

[2] These are products which are not listed on other major traditional and online supermarkets.

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