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Twitter’s Rebrand To X Shifts The Focus To Musk’s ‘Everything App’ Plans But Here’s Why He Might Have Moved Too Early

  • July 29, 2023
Twitter X
Jamie Marsden, University of Leeds A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns…
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Dos Equis COVID promotion
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  • People
  • World Events

Alcohol And Junk Food Companies Are Exploiting The Pandemic

  • September 14, 2020
From marketing beer with pandemic lingo to giving money to governments, a report argues that corporate capture of COVID-19 is putting lives at risk. Alcohol and junk food companies have…
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  • Features
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These Are The 4 kinds Of Shoppers In 2020, According To IBM

  • January 30, 2020
With technology radically shaping the way we live, consumer shopping behaviour is one thing which fundamentally changed. Consequently, the way brands handle marketing should also change. In IBM’s research, Meet…
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