CapitaLand Investment, the leading global real estate investment manager with a strong Asia foothold, and Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today announced the launch of the second edition of the CapitaLand x Shopee 11.11 campaign.  Both partners will create an omnichannel experience to drive sales, traffic and engagement for 29 retailers in eight CapitaLand malls over a period of three weeks from 22 October to 11 November 2021.

This year’s campaign marks CapitaLand and Shopee’s ongoing commitment to empowering retailers to scale up their digitalisation efforts by providing them with online marketing avenues to diversify and build robust, holistic and sustainable retail strategies that cater to changing consumer needs.  CapitaLand and Shopee are also bringing back the popular co-branded games from last year’s 11.11 campaign, where shoppers can participate and win attractive vouchers that can be used in-app and at participating physical stores including Toast Box, LiHO, Etude House and Giordano.

This year’s 11.11 campaign marks CapitaLand and Shopee’s ongoing commitment to empowering retailers to scale up their digitalisation efforts by providing them with online marketing avenues to diversify and build robust, holistic and sustainable retail strategies that cater to changing consumer needs.

Mr Chris Chong, CEO, Retail & Workspace (Singapore and Malaysia), CapitaLand Investment

Mr Chris Chong, CEO, Retail & Workspace (Singapore and Malaysia), CapitaLand Investment, said : “Since the start of COVID-19, we have focused our efforts on creating omnichannel strategies that blend physical and online channels to support our retailers and engage shoppers in the new normal.  We are pleased with the outcomes of last year’s campaign and are thrilled to extend our partnership with Shopee this year.  This will allow us to enhance retailers’ consumer outreach and further engage with their customers digitally, while driving footfall to their physical stores through online marketing efforts.”

Mr Zhou Junjie, Chief Commercial Officer, Shopee, said: “Shopee has always been passionate about empowering our sellers and brand partners to unlock the full potential of e-commerce to succeed in today’s digital economy.  Through this omnichannel integration, we hope to help retailers deepen engagement with new customers, through an exciting and rewarding experience.  Following the success of last year’s CapitaLand x Shopee 11.11 campaign, we are excited to join hands with CapitaLand once again to support even more retailers under CapitaLand’s network by digitalising the shopping experience.”

Over 880 brand outlets across 20 CapitaLand malls have adopted the use of ShopeePay, Shopee’s digital wallet service.

The second edition of the CapitaLand x Shopee 11.11 campaign

As part of Shopee’s continual effort to help stores digitalise through providing a more seamless payment option for users, over 880 brand outlets across 20 CapitaLand malls have since adopted the use of ShopeePay, Shopee’s digital wallet service.

From 22 October to 11 November 2021, S$125,000 worth of Offline Payment Vouchers (OPVs), Shopee vouchers and eCapitaVoucher are up for grabs in the CapitaLand Lucky Prize game on the Shopee Singapore app.  The OPVs can be redeemed at eight CapitaLand malls, namely Bedok Mall, Bugis+, Bugis Junction, IMM, Funan, Plaza Singapura, Westgate and JCube.  Shoppers visiting any of the eight malls can simply scan the QR code at participating merchants and malls to play the CapitaLand x Shopee Lucky Prize game and win an OPV to pay for their purchases using ShopeePay at 29 participating CapitaLand merchants’ offline stores.

Shoppers can also try their luck in the Guess the Weight campaign every weekend from 22 October to 11 November 2021 to win up to S$22,000 worth of eCapitaVoucher and Shopee vouchers.  To participate, shoppers can head down to the atrium of three shopping malls on selected weekends – Bugis+ (23 and 24 October), Westgate (30 and 31 October) and Plaza Singapura (6 and 7 November) – to guess the weight of five unexpected combinations of products, one of them being the combined weight of a Dyson vacuum and a feather.  Contestants must get the closest answer to qualify for the prizes.

Find out more about the CapitaLand x Shopee 11.11 campaign at www.shopee.sg/1111capitaland (microsite will be live from 22 October onwards).

To participate in the Guess the Weight campaign, shoppers can head down to the atrium of three shopping malls on selected weekends to guess the weight of five unexpected combinations of products.

Contestants must get the closest answer to qualify for the prizes to win up to S$22,000 worth of eCapitaVouchers and Shopee vouchers.
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