dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Social Links
  • zedreviews.com
  • citi.io
  • aster.cloud
  • liwaiwai.com
  • guzz.co.uk
  • atinatin.com
0 Likes
0 Followers
0 Subscribers
dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
  • Artificial Intelligence
  • dotZero
  • Featured
  • Features
  • Machine Learning
  • Op-Ed
  • Outsights
  • Technology

Apple Intelligence – Innovation Enabling Mediocrity?

  • December 4, 2024
deanmarc-apple-intelligence-oped-20241203
Total
0
Shares
0
0
0

This is the first ad I saw about Apple Intelligence…

…and it is a shame. It is an unthinkable letdown.

Not to mention this one.

Apple’s latest advertisement for its Apple Intelligence features represents more than just a marketing misstep—it’s a betrayal of the company’s foundational principles. As I watched their first AI-focused commercial, I felt a deep sense of disappointment that goes beyond mere creative criticism. This ad is an insult to Apple, what it represents and what made it revolutionary in the first place.

Steve Jobs famously described computers as “bicycles for the mind,” tools that amplify human potential rather than replace human effort. The early Macintosh, the iPhone, and the iPad weren’t created to make us lazy—they were designed to empower creators, developers, entrepreneurs, and innovators. They were instruments of possibility, not crutches for mediocrity.

Yet here we are, watching Apple promote AI features through the lens of inattention and shortcuts. Humans can get really really lazy but this is not Apple was about. It’s about accelerating progress, it’s about creation. Instead of showcasing how Apple Intelligence could help an entrepreneur managing multiple companies synthesize complex data, or how it could assist teachers in crafting better lesson plans, they’ve chosen to celebrate distraction and superficial engagement. These examples would celebrate human achievement while acknowledging AI’s role as an enabler, not a replacement. The advertisement glorifies the very behaviour that technology should help us overcome.

Apple is the company that once told us to “Think Different,” challenged the status quo, and consistently pushed the boundaries of human-computer interaction. Their historical advertising didn’t just sell products—it inspired us to create, to innovate, to excel. The iconic “1984” commercial didn’t promise to make life easier; it promised to set our potential free and the first 4-minute opening of their event last 12 Sept 2023 is a touching example of how their technologies impact our lives.

For a company that built its reputation on “making the best, not the most,” the recent Apple Intelligence advertisement suggests otherwise. Apple, you taught us to think different. It’s time to live up to your own standards.


Republished from deanmarc.com

Total
0
Shares
Share
Tweet
Share
Share
Related Topics
  • ADS
  • Apple
  • Apple Intelligence
  • Artificial Intelligence
  • Think Different
Dean Marc

Previous Article
Cyber Monday Sale and Deals
  • Gears

Cyber Monday. Last Chance for Sales, Deals, Discounts and Favorites.

  • December 2, 2024
View Post
Next Article
00 - Holiday Deals
  • Gears

Holiday Gifts! Christmas Gifts in this Merry Season Discounts.

  • December 9, 2024
View Post
You May Also Like
View Post
  • Cities
  • Technology

Meralco PowerGen’s PacificLight starts up 100 MW fast-response plant in Singapore

  • dotlah.com
  • June 20, 2025
View Post
  • Technology

Apple services deliver powerful features and intelligent updates to users this autumn

  • Dean Marc
  • June 12, 2025
View Post
  • Artificial Intelligence
  • Machine Learning
  • Technology

Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design

  • Dean Marc
  • June 11, 2025
View Post
  • Technology
  • Working Life

It’s time to stop debating whether AI is genuinely intelligent and focus on making it work for society

  • dotlah.com
  • June 8, 2025
college-of-cardinals-2025
View Post
  • Featured
  • Features
  • World Events

The Definitive Who’s Who of the 2025 Papal Conclave

  • Dean Marc
  • May 8, 2025
conclave-poster-black-smoke
View Post
  • Featured
  • Features
  • World Events

The World Is Revalidating Itself

  • Dean Marc
  • May 7, 2025
oracle-ibm
View Post
  • Artificial Intelligence
  • Technology

IBM and Oracle Expand Partnership to Advance Agentic AI and Hybrid Cloud

  • Dean Marc
  • May 6, 2025
View Post
  • Featured
  • Features
  • People

Conclave: How A New Pope Is Chosen

  • Dean Marc
  • April 25, 2025


Trending
  • new orleans 1
    • Cities
    Paris and New Orleans – The Two Cities that Helped Roulette Become a Global Phenomenon
    • December 9, 2020
  • 2
    • Society
    Coronavirus: The Latest Disease To Fuel Mistrust, Fear And Racism
    • February 13, 2020
  • physical_activity_mental_health_1600 3
    • People
    The Pandemic Has People Stuck In A Bad Mental/Physical Loop
    • September 24, 2021
  • 4
    • Technology
    Huawei Launches New Virtual AI Academy In Singapore To Accelerate Training And Upskilling Of ICT Professionals
    • June 25, 2020
  • 5
    • Lah!
    A.I. Technology That Cuts Energy Use By More Than 20%, Wins Top Prize At Inaugural Innovation Challenge By ENGIE, NTU Singapore And JurongHealth Campus
    • June 30, 2020
  • dotlah-singapore-ndp-2024 6
    • Lah!
    Here’s what to expect for NDP 2024!
    • August 9, 2024
  • 7
    • Lah!
    Good Progress For Hawkers Go Digital Programme
    • August 14, 2020
  • 8
    • Lah!
    • Technology
    Using Indoor Air Sampling Surveillance To Sniff Out COVID-19
    • October 9, 2021
  • 9
    • Lah!
    Mangrove Forests Provide Cause For Conservation Optimism, For Now
    • February 27, 2020
  • fastest-growing-cities-2021-24298 10
    • Cities
    The Fastest Growing Cities In The World
    • February 26, 2021
  • Coffee | Laptop | Notebook | Work 11
    • People
    First HP Work Relationship Index Shows Majority of People Worldwide Have an Unhealthy Relationship with Work
    • September 20, 2023
  • 12
    • Artificial Intelligence
    • People
    AI Meets Climate: MIT Energy And Climate Hack 2023
    • December 18, 2023
Trending
  • 1
    Meralco PowerGen’s PacificLight starts up 100 MW fast-response plant in Singapore
    • June 20, 2025
  • 2
    A Father’s Day Gift for Every Pop and Papa
    • June 14, 2025
  • 3
    Apple services deliver powerful features and intelligent updates to users this autumn
    • June 12, 2025
  • 4
    Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design
    • June 11, 2025
  • 5
    It’s time to stop debating whether AI is genuinely intelligent and focus on making it work for society
    • June 8, 2025
  • 6
    PBBM asks Singapore to invest more in PH renewable energy projects
    • June 6, 2025
  • 7
    Singapore PM Wong arrives in Malacañang
    • June 4, 2025
  • 8
    Renewable energy, carbon credits are priority areas of cooperation for Singapore, Philippines: Lawrence Wong
    • June 4, 2025
  • 9
    Singapore businesses eye more investments in PH, says PM Wong
    • June 4, 2025
  • 10
    The Summer Adventures : Hiking and Nature Walks Essentials
    • June 3, 2025
Social Links
dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Connecting Dots Across Asia's Tech and Urban Landscape

Input your search keywords and press Enter.