dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Social Links
  • zedreviews.com
  • citi.io
  • aster.cloud
  • liwaiwai.com
  • guzz.co.uk
  • atinatin.com
0 Likes
0 Followers
0 Subscribers
dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
  • Featured
  • Features

Taylor Swift Overshadows Olympics As US Luxury Travelers Flock to Paris for Concerts

  • May 11, 2024
goswifties-paris-olympics-luxury-tourists-20240509
Total
0
Shares
0
0
0

Come over at GoSwifties.com

Move over Olympics, there’s a new superstar in town! While Paris braced itself for the 2 million international visitors expected for the 2024 Games, Taylor Swift’s “Eras Tour” is proving to be a much bigger draw for American luxury travellers.

This week, the billionaire songstress kicked off the European leg of her tour with four sold-out shows at La Défense Arena, just outside Paris. Despite the arena’s 40,000 capacity being a fraction of the Olympic crowds, luxury travel agency Embark Beyond reports these concerts are attracting five times as many Americans as the Olympics!

“I never would have anticipated it,” says Embark co-founder Jack Ezon, referencing Swift’s ability to boost viewership for events she attends. Her support for boyfriend Travis Kelce during the Super Bowl is credited as a factor in making it the most-watched broadcast ever.

This “Taylor effect” isn’t just about America. While European cities like Paris limit ticket resales, preventing sky-high prices, Embark Beyond has planned over 200 luxury Paris trips for Swifties. These trips average 3 nights in iconic hotels like the Plaza Athénée and often include mother-daughter bonding and shopping sprees. For some, the Parisian concerts are just a stop on a grand European tour, adding destinations like London or the south of France.

Meanwhile, the Olympics are facing lower-than-expected demand. Vacation rentals and hotels have slashed prices due to overblown hype. While bookings could still pick up closer to the July 26 opening ceremony, the recent surge in Taylor Swift interest is undeniable.

One thing’s for sure: the “Taylor effect” is a global phenomenon. In 2023, the first round of her US concerts contributed an estimated $4.3 billion to the country’s gross domestic product, according to Bloomberg Economics. This economic boost extends beyond just luxury travel. Restaurants, bars, and local businesses can all expect a significant bump from the influx of dedicated Swifties.

So, while the Olympics may be the pinnacle of athletic achievement, Taylor Swift’s “Eras Tour” is proving to be a cultural powerhouse, drawing crowds and boosting economies worldwide. Will the Olympics still manage to capture the world’s imagination? Only time will tell. But for now, Paris belongs to the Swifties.

Originally published at: GoSwifties.com

Total
0
Shares
Share
Tweet
Share
Share
Related Topics
  • Economy
  • Olympics
  • Paris
  • Paris Eras Tour
  • Paris Olympics 2024
  • ParisTSTheErasTour
Dean Marc

Previous Article
paris-eiffel -tower-jad-limcaco-NT1mJPgni6A-unsplash
  • Featured

Your Ultimate Insider’s Guide to Taylor Swift’s Paris Eras Tour

  • May 11, 2024
View Post
Next Article
  • Features

Paramore: From Scene Emo to Joining Taylor’s Squad – What You Need to Know

  • May 11, 2024
View Post
You May Also Like
college-of-cardinals-2025
View Post
  • Featured
  • Features
  • World Events

The Definitive Who’s Who of the 2025 Papal Conclave

  • Dean Marc
  • May 8, 2025
conclave-poster-black-smoke
View Post
  • Featured
  • Features
  • World Events

The World Is Revalidating Itself

  • Dean Marc
  • May 7, 2025
View Post
  • Featured
  • Features
  • People

Conclave: How A New Pope Is Chosen

  • Dean Marc
  • April 25, 2025
deanmarc-apple-intelligence-oped-20241203
View Post
  • Artificial Intelligence
  • dotZero
  • Featured
  • Features
  • Machine Learning
  • Op-Ed
  • Outsights
  • Technology

Apple Intelligence – Innovation Enabling Mediocrity?

  • Dean Marc
  • December 4, 2024
dotlah-smartnation-singapore-lawrence-wong
View Post
  • Artificial Intelligence
  • Featured
  • Features
  • Lah!
  • Machine Learning
  • Technology

Growth, community and trust the ‘building blocks’ as Singapore refreshes Smart Nation strategies: PM Wong

  • Dean Marc
  • October 9, 2024
nobel-prize-popular-physics-prize-2024-figure1
View Post
  • Artificial Intelligence
  • Featured
  • Features
  • Machine Learning
  • Software
  • Technology

They Used Physics To Find Patterns In Information

  • Dean Marc
  • October 9, 2024
dotlah-com_zedreviews-Apple-iPhone-16-Pro-finish-lineup-240909
View Post
  • Featured
  • Features
  • Gears
  • Technology

Apple debuts iPhone 16 Pro and iPhone 16 Pro Max

  • dotlah.com
  • September 10, 2024
dotlah-com_zedreviews-Apple-iPhone-16-Apple-Intelligence-240909
View Post
  • Featured
  • Features
  • Gears
  • Technology

Apple introduces iPhone 16 and iPhone 16 Plus

  • dotlah.com
  • September 10, 2024


Trending
  • 1
    • Science
    Ghost Particles: How Galaxies Helped Us Weigh The Lightest Neutrino – And Why It Matters
    • August 27, 2019
  • 2
    • Society
    Vietnam Has Reported No Coronavirus Deaths – How?
    • April 24, 2020
  • 3
    • Lah!
    • Technology
    Supporting National Efforts To Stay Home, Go Digital, And Stem COVID-19 Infections
    • April 9, 2020
  • 4
    • Lah!
    Singapore’s GDP Grew By 0.1 Per Cent In The Third Quarter Of 2019
    • October 14, 2019
  • 5
    • Lah!
    DBS Partners Food Bank To Better Address Food Gaps For The Vulnerable Through Singapore’s First Virtual Food Banking App
    • June 6, 2020
  • 6
    • Society
    How George Floyd Was Killed In Police Custody
    • June 2, 2020
  • 7
    • Cities
    • Technology
    The Most Innovative Economies In The World
    • February 12, 2020
  • 8
    • Lah!
    Latest Data Shows Progress Made By Each Generation of Singaporeans: Improvements In Education, Employment, Wages, Residential Property Ownership
    • October 23, 2019
  • 9
    • People
    • World Events
    How Big Will The Coronavirus Pandemic Be? An Epidemiologist Updates His Concerns
    • March 11, 2020
  • 10
    • People
    • Politics
    Here’s What The Data Reveal About Trump, The 2016 Elections, And Modern Racism
    • June 13, 2020
  • 11
    • Society
    What We Know Suggests The Economic Impact Of Wuhan Coronavirus Will Be Limited
    • January 28, 2020
  • 12
    • Technology
    NUS, Keppel and SLNG Join Forces to Develop New Energy-Efficient Cooling Technology for Data Centres
    • October 24, 2019
Trending
  • 1
    Press Start (Or Hit Enter)! Your Go-To Loadout for Streamers and Gamers.
    • July 19, 2025
  • 2
    ESWIN Computing launches the EBC77 Series Single Board Computer with Ubuntu
    • July 17, 2025
  • 3
    Samsung Galaxy Z Fold7: Raising the Bar for Smartphones
    • July 9, 2025
  • Camping 4
    The Summer Adventures : Camping Essentials
    • June 28, 2025
  • 5
    Meralco PowerGen’s PacificLight starts up 100 MW fast-response plant in Singapore
    • June 20, 2025
  • 6
    A Father’s Day Gift for Every Pop and Papa
    • June 14, 2025
  • 7
    Apple services deliver powerful features and intelligent updates to users this autumn
    • June 12, 2025
  • 8
    Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design
    • June 11, 2025
  • 9
    It’s time to stop debating whether AI is genuinely intelligent and focus on making it work for society
    • June 8, 2025
  • 10
    PBBM asks Singapore to invest more in PH renewable energy projects
    • June 6, 2025
Social Links
dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Connecting Dots Across Asia's Tech and Urban Landscape

Input your search keywords and press Enter.