Connecting Dots Across Asia's Tech and Urban Landscape
Connecting Dots Across Asia's Tech and Urban Landscape
dotlah-sentosa-joshua-tsu-4sl0QBBHRRA-unsplash

Discover Sentosa anew through partnership of iconic brands

SINGAPORE, 10 May 2024 – Sentosa Development Corporation (SDC), Resorts World
Sentosa (RWS), DBS Bank (DBS), and Singapore Tourism Board (STB) signed a
Memorandum of Understanding (MOU) today to enhance Sentosa’s guest experience
through the development of a Sentosa Precinct Partnership. This multi-lateral partnership
will unveil an exciting line-up of joint offerings aimed at propelling tourism growth and
solidifying Sentosa’s position as Asia’s premier island resort getaway and leading lifestyle
destination.

The inaugural partnership will synergise the marketing efforts adopted by all parties which
will invite guests to discover more of Sentosa. These efforts include SDC’s holistic event
line-up and new offering launches; STB’s Made in Singapore global brand campaign;
RWS’ offerings of world-class attractions, luxury hotel stays, and lifestyle experiences;
and DBS’ strengths in offering exceptional value in shopping, dining, travel, and family
experiences for its customers across Singapore and key inbound markets including China,
Hong Kong, India, Indonesia, and Taiwan.

It will strengthen Sentosa’s existing collaborations with businesses on the island and
enhance guest experiences, driving overall growth in tourism arrivals and local
attendance. Additionally, the partnership will encourage discovery of Sentosa offerings
across accommodation, attractions, entertainment, dining, and retail, enabling a longer
and more meaningful stay on Sentosa.

Enhanced visitor experiences and exciting offerings across Sentosa

Guests to Sentosa can expect an enlivened precinct, with enhanced unique and personal
experiences that create unforgettable memories and evoke the love of discovery with
every visit to Sentosa. The partnership will also amplify opportunities for communities to
co-create content across Sentosa, providing a platform for shared creativity to pursue
their interest and passion.

Over at RWS, Singapore’s first integrated resort, marine enthusiasts can anticipate a
renewed sense of discovery as they explore the expanded wonders of the S.E.A.
Aquarium which will be tripled in size and rebranded as the Singapore Oceanarium.
Expect new fascinating oceanic zones on the largely unexplored deep ocean and
representations of Singapore’s coastal ecosystems. RWS will also play host to the Asian
Premier of Harry Potter: Visions of Magic, a multimedia spectacle showcasing mysterious
places of the Wizarding World within a dramatically transformed indoor venue in Q4 2024. Soon after, fans of the Minions will be delighted as Illumination’s Minion Land opens
at Universal Studios Singapore.

The Forum, which serves as RWS’ first port of call for many visitors, is also undergoing
an extensive makeover into a 20,000 sqm trendy lifestyle space of upscale restaurants,
specialty retail, entertainment, and new-to-market concept stores that lifestyle aficionados
and gourmands will surely enjoy. These offerings are expected to elevate RWS’
destination appeal when they open progressively in 2025.

Entrenching Singapore and Sentosa as the premium destination of choice

The multi-lateral partnership announcement follows the soft opening of the highly
anticipated Sentosa Sensoryscape. This 350-metre-long connector, featuring six
innovative sensory gardens and an immersive night experience, is directly linked to Ave8 at RWS – a vibrant locale that offers a slew of diverse dining concepts. Further amplifying
guests’ experiences are other recently opened offerings such as 1-Flowerhill which
promises a multisensory dining experience nestled in nature; the lifestyle and
entertainment destination The Palawan @ Sentosa with various dining and new-toSingapore leisure experiences; and Tipsy Unicorn Beach Club, the high-energy beach
club in Siloso Beach with live performances and themed events.

With Singapore’s robust tourism performance in 2023 and an optimistic outlook for 2024,
this precinct partnership aims to boost tourism growth by offering visitors fresh and
exciting experiences to look forward to. According to STB’s 2023 data, tourism receipts
across all categories recovered close to pre-pandemic levels, and visitors are staying for
a longer duration than in 2019. This supports the continued exploration of joint marketing
initiatives to promote the precinct, enrich the visitor experience and strengthen
Singapore’s standing as a vibrant lifestyle and business destination.

This significant growth is also observed by DBS in its major overseas card markets. In
2023, DBS recorded a third consecutive record year across its cards, with travel spending
surpassing pre-pandemic levels. Today, the bank is the largest issuer of specialised cards
with travel perks in Taiwan, such as the newly launched DBS Travel World Elite card, and
offers preferential travel privileges for its Treasures customers across its markets.

Building on the success of a three-year partnership between STB and DBS to stimulate
tourism recovery in Singapore, this continued partnership will offer DBS/POSB customers
a comprehensive and diverse suite of exclusive offers spanning accommodation,
attractions, entertainment, dining, and retail experiences for every type of traveller.

Share this article
Shareable URL
Prev Post

UK and Singapore Strengthen Collaboration in Sustainable Finance and FinTech

Next Post

French Chic. An intro to Parisian Fashion.

Read next