dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Social Links
  • zedreviews.com
  • citi.io
  • aster.cloud
  • liwaiwai.com
  • guzz.co.uk
  • atinatin.com
0 Likes
0 Followers
0 Subscribers
dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
  • Business
  • Cities

Opening A City Hotel: 4 Smart Tips

  • October 9, 2020
hotel room
Total
0
Shares
0
0
0

Starting any business in the city is a daunting task, but the prospect of opening a hotel in a city is even more challenging. This is largely because most cities are dominated by international hotel chains that have bought up huge tower blocks of hundreds of rooms. Trying to take on the giants with a small boutique hotel can seem like a futile task, but when done correctly, there is no reason why small hotels cannot carve out their own slice of the hospitality market. If you are considering opening a hotel in the middle of the city, here are four tips to keep in mind.

01. Differentiate your hotel experience

The city is full of large hotel chains with multimillion-dollar marketing budgets, and you should not be taking them on. Your hotel business is new, so it makes sense to take advantage of this newness and differentiate yourself. Rather than opening up yet another soulless tower block with hundreds of guests, why not try creating a luxury boutique hotel where your guests will be treated like individuals? With the right facilities, interior décor, and excellent customer service, you can create a memorable and unique experience for your guests. In order to ensure your customers get first-class service from start to finish, you should consider investing in a CRM for hotels.

02. Choose your location carefully

The location of your hotel is a crucial factor, as it needs to be near to the main attractions and amenities, or at least near to public transport connections. However, you also need to consider the environment and the kind of guests you want to attract. Businesspeople may want to be close to conference facilities, while couples may want restaurants, and families prefer local attractions or tourist spots. When you find potential premises, visit the area at different times of day, including at night when pubs and restaurants are shutting. This will give you a sense of the local environment and noise levels.

03. Identify your target customers

Hotels can attract guests of all types from all over the world, but you should be clear on your target customers from the beginning. Your marketing strategy, décor, pricing, and the facilities you offer will heavily influence your prospective customers. You should consider their age and how much disposable income they are likely to have. If you are targeting a luxury market, you need to ensure that your building, décor, facilities, food, and customer service levels meet this expectation. Consider how many rooms you will offer, as the more guests you can host the more income you can generate, but it also becomes harder to maintain a luxury experience.

04. Time your opening carefully

Obviously, the sooner the hotel opens its doors, the sooner you can start making money, but rushing to open is a recipe for disaster. Take your time to ensure all the necessary decoration and renovations are complete, that you have well-trained staff in place, and that your operating procedures are finalized. Ideally, you should be aiming to open at the start of your busy season, but whether this is summer or winter will depend on your location and local attractions. Choose an opening date and create a marketing campaign around it to build anticipation and interest.

Total
0
Shares
Share
Tweet
Share
Share
Related Topics
  • Customers
  • Hotel
  • Marketing
dotlah.com

Previous Article
  • Lah!

​Cambridge University And NTU Singapore Establish New Research Centre To Support Lifelong Learning

  • October 8, 2020
View Post
Next Article
video call remote work videoconferencing covid19
  • Features
  • People

Tips and Resources from BetterHelp to Take Care of Your Mental Health During Shelter in Place

  • October 10, 2020
View Post
You May Also Like
View Post
  • Cities
  • Technology

Meralco PowerGen’s PacificLight starts up 100 MW fast-response plant in Singapore

  • dotlah.com
  • June 20, 2025
View Post
  • Cities

Renewable energy, carbon credits are priority areas of cooperation for Singapore, Philippines: Lawrence Wong

  • dotlah.com
  • June 4, 2025
View Post
  • Cities
  • Politics

Singapore businesses eye more investments in PH, says PM Wong

  • Dean Marc
  • June 4, 2025
View Post
  • Cities
  • Research

Mathematicians uncover the logic behind how people walk in crowds

  • dotlah.com
  • April 3, 2025
“Toyota Woven City,” a Test Course for Mobility, Completes Phase 1 Construction and Prepares for Launch
View Post
  • Cities
  • Technology

“Toyota Woven City,” a Test Course for Mobility, Completes Phase 1 Construction and Prepares for Launch

  • John Francis
  • January 6, 2025
View Post
  • Cities

Popes were once confined to Rome. Now they travel the world – and Francis’ current journey is particularly significant

  • dotlah.com
  • September 13, 2024
View Post
  • Business

A Quick Guide For Understanding The Financial Industry

  • Dean Marc
  • September 3, 2024
Singapore
View Post
  • Cities
  • Economy

South Africa’s new pension rules: Australia, Chile and Singapore show how personal savings can grow the economy

  • dotlah.com
  • August 30, 2024


Trending
  • 1
    • Science
    The Countries Leading The World In Scientific Publications
    • January 10, 2020
  • 2
    • Society
    Five Reasons English Speakers Struggle To Learn Foreign Languages
    • July 30, 2019
  • 3
    • Technology
    Microsoft Introduces New Microsoft 365 Personal And Family Subscriptions
    • April 2, 2020
  • 4
    • Technology
    Singapore Technology Companies Find New Opportunities And Strengthen Partnerships At Smart China Expo 2019
    • August 27, 2019
  • 5
    • Artificial Intelligence
    • Technology
    Deep dive into AI with Google Cloud’s global generative AI roadshow
    • February 18, 2025
  • 6
    • People
    • World Events
    How To Cope With The Mental Health Effects Of Social Distancing For COVID-19
    • April 4, 2020
  • 7
    • Artificial Intelligence
    • Data
    • Data Science
    • Science
    • Technology
    A New Dataset Of Arctic Images Will Spur Artificial Intelligence Research
    • July 26, 2023
  • 8
    • Lah!
    PM Lee Hsien Loong on the Novel Coronavirus (nCoV) Situation in Singapore on 8 February 2020
    • February 8, 2020
  • running men 9
    • Cities
    How Running In The City Differs From Trails
    • November 6, 2020
  • 10
    • Technology
    ST Engineering And Janus Technologies Launch Asia’s First Cloud, Firmware Endpoint Security Solution
    • February 28, 2020
  • covid19 houses 11
    • Cities
    • People
    • World Events
    How COVID-19 Is Shaping Our Cities And Communities
    • September 23, 2020
  • 12
    • Cities
    • Climate Change
    The World Is Not Moving Fast Enough On Climate Change — Social Sciences Can Help Explain Why
    • March 11, 2024
Trending
  • 1
    Meralco PowerGen’s PacificLight starts up 100 MW fast-response plant in Singapore
    • June 20, 2025
  • 2
    A Father’s Day Gift for Every Pop and Papa
    • June 14, 2025
  • 3
    Apple services deliver powerful features and intelligent updates to users this autumn
    • June 12, 2025
  • 4
    Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design
    • June 11, 2025
  • 5
    It’s time to stop debating whether AI is genuinely intelligent and focus on making it work for society
    • June 8, 2025
  • 6
    PBBM asks Singapore to invest more in PH renewable energy projects
    • June 6, 2025
  • 7
    Singapore PM Wong arrives in Malacañang
    • June 4, 2025
  • 8
    Renewable energy, carbon credits are priority areas of cooperation for Singapore, Philippines: Lawrence Wong
    • June 4, 2025
  • 9
    Singapore businesses eye more investments in PH, says PM Wong
    • June 4, 2025
  • 10
    The Summer Adventures : Hiking and Nature Walks Essentials
    • June 3, 2025
Social Links
dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Connecting Dots Across Asia's Tech and Urban Landscape

Input your search keywords and press Enter.