Connecting Dots Across Asia's Tech and Urban Landscape
Connecting Dots Across Asia's Tech and Urban Landscape

NCID, NUS and NTU Studies Highlight The Role Of Socio-Behavioural Factors In Managing COVID-19

The National Centre for Infectious Diseases (NCID), the National University of Singapore (NUS) Saw Swee Hock School of Public Health and Nanyang Technological University, Singapore’s (NTU Singapore) Wee Kim Wee School of Communication and Information have embarked on a partnership to jointly study how various social and behavioural factors in our population influences and is shaped by the COVID-19 pandemic.

The inter-relationship between the spread of an infectious disease, such as COVID-19, and the knowledge, risk perception and behaviour towards it is subject to a number of dynamic feedbacks.  The aim of this socio-behavioural research collaboration is to identify these feedback mechanisms, and in turn help to address potential gaps in outbreak management and lead to more effective interventions and outbreak control. Specifically, these studies can support health authorities in Singapore to effectively conduct public communications to maintain trust and support for their recommendations and actions which can directly impact the adoption of socially responsible behaviours. The studies, in addition, can alert authorities to promptly address misconceptions among the public, improve health-seeking behaviours, as well as titrate interventions according to the public’s readiness or constraints thereby minimising social disruption.

“The COVID-19 pandemic, caused by SARS-CoV-2, with its unique transmission patterns and wide geographical distribution is here to stay.  Understanding how the public perceives and behaves during an outbreak and afterwards is a critical component of designing effective prevention strategies, allowing for better community engagement, and building greater resilience. The socio-behavioural studies resulting from the partnership between NCID, NUS and NTU Singapore will provide crucial evidence for better decision-making in countering the COVID-19 pandemic, as well as help us develop greater preparedness for the future,” said Professor Leo Yee Sin, Executive Director of NCID.

The successful containment of COVID-19 does not solely depend on effective national measures, but also requires the participation of every citizen to behave in a socially responsible manner. This doesn’t just stop at mask-wearing, personal hygiene, and safe distancing, but also includes how one refutes fake news and ceases the onward transmission of such inaccuracies. The studies by NCID, NUS, and NTU Singapore specifically look into how people interpret the multitude of online and digital information around the pandemic, what they choose to do with this information, and whether this behaviour can be influenced in a positive manner. The insights from this study will help shape the communication strategies of the authorities with respect to the COVID-19 outbreak, in order to reduce misconception and misinterpretation by the public,” said Professor Teo Yik Ying, Dean, Saw Swee Hock School of Public Health, NUS.

Professor Charles T. Salmon, who chairs NTU’s Wee Kim Wee School of Communication and Information, said, “How can people make informed health decisions in an information environment characterised by rumour, misinformation, conflicting claims, and disagreement in expert opinion? This timely partnership between NCID, NUS and NTU Singapore can help us answer this question and better understand Singaporeans’ reactions to the coronavirus on a near real-time basis.

Studying Public Perceptions about COVID-19 and their Responses to Interventions by Health Authorities

 In January 2020, NCID launched a cohort-based study in Singapore to assess the population’s knowledge, risk perception, and behaviour during the COVID-19 outbreak.

This use of a cohort to track the public’s perceptions about an infectious disease (in this case, COVID-19) outbreak and their responses to various interventions implemented by health authorities is a novel approach. Previously, most studies, both in Singapore and globally, of the public’s responses during an outbreak were conducted as cross-sectional analyses after the outbreak had ended. In contrast, this cohort approach provides updates, on a near real-time basis, on public awareness of current outbreak events and behaviours.

The on-going study is part of an NCID research programme called SOCRATEs (Strengthening Our Community’s Resilience Against Threats from Emerging infections), which was launched in 2019 through a generous donation from the Estate of Ong Tiong Tat and Irene Tan Liang Kheng. “COVID-19 pandemic is a watershed event that has forever changed our world. I would like to express my heartfelt appreciation to the researchers involved in the SOCRATEs study in conducting this timely survey to understand public knowledge, perceptions, and behaviour in a pandemic like this. I believe some preliminary findings on understanding how the population consumes information in a crisis will help decision-makers provide timely updates to battle hysteria, reduce panic-buying, and protect the vulnerable,” said Mr HH Tan, Executor of the Estate.

700 participants, aged 16 years and above, have been recruited into and participated in the study, which has involved taking a survey online every two weeks. To date, the cohort has taken eight surveys. Some key findings include how trust in the government’s ability to handle the outbreak and in official government communications has remained high. The study also found that social media is now the dominant source of information for the public and many respondents reported having received information which may be false through such channels (More detailed results can be found in Annex A). The first survey was rolled out at the end of January 2020 and the eighth survey was conducted in May 2020 during the circuit breaker period. With each additional survey, new questions are fielded to assess public knowledge and sentiments towards the evolving epidemic and government measures.

“The study has provided very useful insights into how behaviours evolve during an outbreak in relation to control strategies. For example, the media recently reported how consultations for respiratory infections and diarrhoea have decreased substantially since the ‘circuit-breaker’.  Illnesses with symptoms like fever, cough, breathlessness, and diarrhoea also decreased in our cohort. But our cohort also showed a drop in the proportion who chose to see a doctor for their symptoms, from a peak of >90% just before the ‘circuit-breaker’ to <60% in our most recent survey. Therefore, even as we increase the capacity to test people, we also need to re-emphasise to members of the public that they should seek medical help if they have these symptoms. Going forward, we will be working with our partners to understand and address why people may not seek medical help in a timely manner, as this will help us detect more cases of COVID-19 earlier, both during, and also after the ‘circuit-breaker’,” said Dr Mark Chen, Head, NCID Research Office and Principal Investigator of the study.

NCID aims to expand the size of the SOCRATES cohort to about 2,000 individuals so that it can gain a better understanding of the challenges faced by different sub-groups of individuals, while providing timely feedback to the Ministry of Health. Members of the public who are interested to sign up as a participant in the COVID-19 study can visit

Studying the Influence of Mainstream and Social Media on Public Preparedness during a Pandemic

 NTU Singapore’s Wee Kim Wee School of Communication and Information launched an investigation from January into how the mainstream media and social media have played a role in contributing to public preparedness versus paranoia during infectious disease outbreaks, particularly from the perspective of health messaging and online falsehoods. This is particularly pertinent given additional findings from SOCRATEs on the tension between official communications and social media.

NTU Singapore’s study examines the interface between strategic public health communication policy and behaviours in the Singapore population. The analysis involves:
– Examining and analysing COVID-19 sentiments on social media
– Accessing and chronicling mainstream media coverage of the COVID-19 crisis in Singapore to understand the patterns of sharing crisis-related news
– Examining how the media and the government have tackled falsehoods pertaining to the novel disease
– Examining Singaporeans’ attitudinal and behavioural responses to online falsehoods and health messaging surrounding the COVID-19 crisis via monitoring social media postings and responses by the Singapore public along the major development timeline of the COVID-19 outbreak
– Human experiments and a public opinion survey of Singapore residents about false media content around COVID-19 issues

Preliminary results (based on data collected in collaboration with the Agency for Science, Technology and Research) show the following:
– There has been an unprecedented amount of information received by the public since January 2020 to date across all social media platforms, much of which is inaccurate or false
– Worldwide, strong negative sentiments of fear were detected in the early phases of pandemic but in the past few weeks, these emotions are being replaced by anger
– In Singapore, we found a moderate balance of positive sentiments relating to resilience, civic pride, and celebration of heroic actions/kindness etc.

More findings are attached here.

“The role of social media in the current COVID-19 pandemic situation is tremendous and encompasses many facets of sentiments, both positive and negative, and human behaviours. The internet platform with the flood of information (the global infodemic) and the wide-ranging effects on lives and norms beyond COVID-19 needs to be studied in a methodical and scientific manner from multidisciplinary perspectives,” said Professor May O. Lwin from NTU Singapore’s Wee Kim Wee School of Communication and Information, and Principal Investigator of the study.

Qualitative Analysis of Patients’ Illness Journey and Experience 

 NCID in partnership with NUS’ Saw Swee Hock School of Public Health undertook a qualitative study from March this year of confirmed COVID-19 patients’ experience of being diagnosed with COVID-19 through in-depth interviews of participants. Recent calls for patient perspectives in medical research has highlighted the value of knowing the life-world of a disease experience through the patient eyes, going beyond the healthcare practitioner’s second hand interpretation of this world.

This has direct application in finding ways of reducing distress to isolated inpatients and improving service delivery.  It also informs communication, planning, and messaging to the community on health seeking behaviour, which is a key priority given the findings highlighted under paragraph 10.

Preliminary findings from the study indicate:
– Many participants had knowledge of the symptoms of COVID-19 and what to do when they had those symptoms.
– Since many initially had mild and non-specific symptoms, it was hard for them to decide to seek medical care (in the absence of a fever).
– It is important to have triggers beyond just symptoms for them to seek medical attention.  The triangulation of information and guidelines from various sources such as workplaces, media, the Ministry of Health’s (MOH) contact tracing team – prompted them to seek care which could prevent further transmission of the illness.

“Understanding the experience and perspectives of people diagnosed with COVID-19 will shed light on their health-seeking behaviours and the impact of diagnosis on their psycho-social well-being during their period of isolation. This study will also inform communication and messaging on care seeking as well as address the issues faced during their periods of isolation,” said Dr Ho Lai Peng, Principal Medical Social Worker, Department of Care & Counselling, NCID and Principal Investigator of the study.

Studying the Effect of COVID-19 Mitigation Measures on Social Cohesion and Vice-Versa 

 In May 2020, NUS’ Saw Swee Hock School of Public Health, in collaboration with NCID and NTU’s Wee Kim Wee School of Communication and Information, launched a study to explore both individual and collective perceptions, among different sub-populations, of efforts taken to mitigate community transmission of COVID-19. The data and results from the study will be useful in the planning of strategic communication and in improving social cohesion in Singapore. Preliminary results are slated to be released in August 2020.

Given how the outbreak in Singapore has disproportionately affected migrant workers, the research team is already working to establish a series of e-platforms to study migrant workers’ experiences of life under COVID-19 restrictions. This will include the use of online surveys, in-depth interviews, as well as a novel electronic mailbox system, called ‘The Mailbox Project’, where these migrant workers will have a confidential and secure platform to share their lived experiences. Information from these studies will focus on understanding how workers are coping with fear and risk, and examine risk perceptions and views of community transmission mitigation measures. Audience segmentation on perceptions of COVID-19 community interventions will be carried out. The findings will help to better sustain and target COVID-19 prevention and control measures in this sub-population of Singapore.

“The value of this planned research relates to guiding us through the significant social changes which will require evidence-based interventions and interdisciplinary efforts to adapt to social distancing and other new realities that the COVID-19 outbreak has created. Studies that seek to understand and relate human experiences to practical steps in the fight against COVID-19 will be our building blocks for forthcoming changes in policy and planning leveraging community mitigation efforts,” said Dr Zoe Hildon, Assistant Professor, Saw Swee Hock School of Public Health, NUS and Principal Investigator of the study.


About the National Centre for Infectious Diseases

The National Centre for Infectious Diseases (NCID) is a purpose-built facility designed to strengthen Singapore’s capabilities in infectious disease management and prevention. NCID houses clinical services, public health, research, training and education and community engagement functions under one overarching structure. In addition to the clinical treatment of infectious diseases and outbreak management, the expanded roles and functional units of NCID include the National Public Health and Epidemiology Unit, the National Public Health Laboratory, the Infectious Disease Research and Training Office, the Antimicrobial Resistance Coordinating Office, and the National Public Health programmes for HIV and Tuberculosis. Benchmarked to international standards and best practices for treatment and safety, NCID will better enhance Singapore’s ability to respond effectively to infectious outbreaks.

Visit for more information.

About the Saw Swee Hock School of Public Health, National University of Singapore
Building upon decades of experience in research, training and practice in epidemiology and public health, the Saw Swee Hock School of Public Health (SSHSPH), under the National University of Singapore, was established in October 2011 as Singapore’s national school of public health. The School is also a member of the National University Health System (NUHS). The School aims to continually foster healthier communities in Singapore and the region, and impact public health programmes and policies through its robust educational programmes and translational cross-disciplinary research work on cohort studies and life course epidemiology, infectious disease research, health technology assessments, health promotion, workplace safety and health, health systems evaluation and health services research. An interdisciplinary approach, augmented by rigorous training, applicable research and regional partnerships, places SSHSPH at the forefront of public health knowledge discovery and practice in Asia.

The School actively collaborates with many partners including the London School of Hygiene & Tropical Medicine, Karolinska Institutet, Harvard School of Public Health and University of Michigan School of Public Health. Its flagship programme, the Master of Public Health (MPH) degree, attracts students from a wide range of disciplines from within Singapore and throughout the region.

Visit for more information.

About Nanyang Technological University, Singapore

A research-intensive public university, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in the Engineering, Business, Science, Humanities, Arts, & Social Sciences, and Graduate colleges. It also has a medical school, the Lee Kong Chian School of Medicine, set up jointly with Imperial College London.

NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre for Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N).

Ranked 11th in the world, NTU has been placed the world’s top young university for the past six years. The University’s main campus is frequently listed among the Top 15 most beautiful university campuses in the world and it has 57 Green Mark-certified (equivalent to LEED-certified) building projects, of which 95% are certified Green Mark Platinum. Apart from its main campus, NTU also has a campus in Singapore’s healthcare district.

For more information, visit

Share this article
Shareable URL
Prev Post

Why Is Tap Water Not Safe Anymore Even In High Quality Cities

Next Post

Championing Personal Data Protection For Trust And Loyalty

Leave a Reply

Your email address will not be published. Required fields are marked *

Read next