dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Social Links
  • zedreviews.com
  • citi.io
  • aster.cloud
  • liwaiwai.com
  • guzz.co.uk
  • atinatin.com
0 Likes
0 Followers
0 Subscribers
dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
  • Lah!

Grab Brings More Expansion Opportunities To Merchant-partners With Second GrabKitchen In Singapore

  • October 6, 2020
Total
0
Shares
0
0
0

Grab Singapore announced the official launch of its second GrabKitchen in Singapore. Located in Aljunied, the new kitchen is the 56th GrabKitchen regionally, making Grab one of the largest operators of cloud kitchen facilities in Southeast Asia.

With the commitment to support merchant-partners’ growth and provide consumers with high-quality food options, Grab started its cloud kitchen operations in 2018. GrabKitchen provides merchant-partners with more opportunities to increase their footprint and test new concepts at lower costs, while offering them with immediate access to Grab’s user base. It also provides merchants with new incremental sales channels through features like mix-and-match where merchants can reach a new segment of customers who do group ordering for their family or friends.

This has become increasingly relevant in the last few months as F&B businesses accelerate their digitalisation efforts and optimise their business structures to meet the rising demand for food delivery services in cost-effective ways. GrabKitchen Hillview – Grab’s first cloud kitchen in Singapore – has seen total orders more than doubled since launch, with the proportion of mix-and-match orders also increasing. It is now operating at full occupancy with over 20 brands.

“The pandemic has had F&B players rethink their expansion plans. With sustained consumer demand for food delivery orders, GrabKitchen Aljunied will enable our merchant-partners to grow their footprint and iterate on new concepts while adapting to fast-changing consumers behaviours through our data-first approach. This is one of our latest efforts as part of our commitment to support our merchant-partners in building their digital businesses,” said Dilip Roussenaly, Senior Director, Deliveries, Grab Singapore.

At 2,971 square feet, GrabKitchen Aljunied features eight kitchens and a small dine-in area. It will see a mix of merchant-partners who are new to the cloud kitchen model such as homegrown food chains Putien and Maki-san, Japanese Teishoku brand Yayoi, as well as returning ones who have seen success in their GrabKitchen Hillview venture including Playmade, Wolf Burgers and CarversX. Similar to the Hillview outfit, GrabKitchen Aljunied will also offer consumers a selection of drinks, as well as dessert and snack options.

With every GrabKitchen, a robust data gathering and analysis process guides the selection of the location as well as the merchant mix in order to provide merchant-partners with the right opportunities from the get-go. Based on consumer insights derived from in-app data usage as well as consumer surveys, the Geylang-Aljunied area saw one of the highest rates of unmet consumer demand amongst GrabFood users in Singapore. More specifically, Japanese, Korean and Western cuisines, as well as bubble tea and fried chicken saw significantly higher demand from consumers than supply from F&B merchants in the area. With smaller, home-grown eateries offering a variety of local cuisine dominating the area, there was also the opportunity to bring in popular and established food brands.

“This is the first time we are expanding with the sole aim of reaching more consumers through food delivery. In the last few months, we have seen many of our customers, even our regulars, move online and order from us through GrabFood. Even as more consumers are returning to our stores, demand for our menu during weekday meal times still remains high. We believe this is a trend that will continue to stay for a long time, so we need to also try new ways of serving our consumers. While the cloud kitchen concept is very new to us, we can already see some benefits – such as managing lower overhead costs and having access to insights to what consumers expect from food delivery. Ultimately, our vision for PUTIEN has not changed – to keep serving great food to more consumers in Singapore and globally. And we will keep finding the best ways to do that,” said Fong Chak Ka, Vice-President, PUTIEN

“2020 has been a wild ride for us and the F&B scene in general. We had to cope with so much change – whether it’s dine-in restrictions caused by social distancing measures or new dining habits and preferences from consumers. This year, we experimented with a new delivery-only menu at GrabKitchen Hillview to see how we can best meet consumers’ growing demand online and it actually did really well,” said Ho Song-En, Director, Howlers Pte Ltd, which operates Wolf Burgers and CarversX. “Driven by our passion for food, it has always been our focus to serve affordable quality wholesome food to the community in an accessible manner. Be it offline or online, we want to reach out to a larger community. Grab has given us a leg up in expanding our business amidst the uncertainties and we are keen to continue partnering with them to achieve our long term vision.”

Besides offering a space to operate, Grab takes care of overall utilities management within the facility, as well as marketing support within the app to reduce the onset business challenges merchants face when they look to set up new outlets or even their first business. In addition, GrabKitchen’s merchant-partners can tap on Grab’s wide delivery fleet and expand their addressable consumer base with IslandwideDelivery service.

The launch of GrabKitchen Aljunied is the latest way Grab continues to help its merchant-partners expand their businesses and better serve the needs of their users. Since the beginning of the year, Grab has rolled out new initiatives and tools aimed at making it easier for businesses on the platform to expand their visibility and adapt their operations to an increasingly digital-reliant world. Some of these efforts include a series of knowledge-building programmes through the GrabFood Capability Development Pack and Grab Merchant Academy, a new all-in-one self-serve GrabMerchant app, along with new services such as Islandwide delivery and marketing campaigns like GF7SecAd and GrabFood Bank.

Total
0
Shares
Share
Tweet
Share
Share
Related Topics
  • Food
  • Grab SG
  • Grab Singapore
  • GrabFood
  • GrabKitchen
  • GrabMerchant
dotlah.com

Previous Article
urban farming
  • Cities

Urban Farming: Four Reasons It Should Flourish Post-Pandemic

  • October 5, 2020
View Post
Next Article
dubai skyline night
  • Cities
  • Technology

What It Would Mean To Live In A Smart City

  • October 6, 2020
View Post
You May Also Like
View Post
  • Lah!

Tariffs, Trump, and Other Things That Start With T – They’re Not The Problem, It’s How We Use Them

  • John Francis
  • March 25, 2025
View Post
  • Lah!

Canonical announces 12 year Kubernetes LTS

  • John Francis
  • March 4, 2025
dotlah-smartnation-singapore-lawrence-wong
View Post
  • Artificial Intelligence
  • Featured
  • Features
  • Lah!
  • Machine Learning
  • Technology

Growth, community and trust the ‘building blocks’ as Singapore refreshes Smart Nation strategies: PM Wong

  • Dean Marc
  • October 9, 2024
dotlah-singapore-ndp-2024
View Post
  • Lah!

Here’s what to expect for NDP 2024!

  • dotlah.com
  • August 9, 2024
dotlah-singapore-airlines_may_21-1716298816
View Post
  • Lah!

Severe turbulence during Singapore Airlines flight leaves several people badly injured. One man died

  • majulah
  • May 22, 2024
dotlah-pm-lee-lawrence-wong-9656d4cd-1fa4-40ed-905d-e19e639b8476_728802dd
View Post
  • Lah!
  • People
  • Politics

End of Lee Era for Singapore as PM Steps Down

  • dotlah.com
  • May 16, 2024
DPM Lawrence Wong will be Singapore's fourth prime minister on May 15. ST PHOTO: LIM YAOHUI
View Post
  • Lah!
  • People
  • Politics

7 things to know about Singapore’s next prime minister Lawrence Wong

  • dotlah.com
  • May 15, 2024
When asked about his leadership style, DPM Lawrence Wong said he will be open and consultative, but he will not shirk from doing what is necessary for Singapore's future. ST PHOTO: LIM YAOHUI
View Post
  • Features
  • Lah!
  • People
  • Politics

‘We are prepared to relook everything’: Lawrence Wong on a changing society and his hopes for S’pore

  • dotlah.com
  • May 15, 2024


Trending
  • 1
    • Cities
    Land Transport Measures During Stabilisation Phase From 27 September To 24 October 2021
    • September 28, 2021
  • city skyline sunset 2
    • Cities
    How Cities Can Combat The Dangerous Combination Of Extreme Heat And COVID
    • September 6, 2020
  • 3
    • Cities
    NTUC FairPrice Launches Priority Shopping Hour Trial For Vulnerable Segments Of The Community Amidst Escalating Covid-19 Situation
    • March 25, 2020
  • 4
    • Lah!
    Why Is It Important To Wear A Mask To Prevent The Spread Of COVID-19?
    • April 14, 2020
  • Prince Harry has said his problem is with the press, not his family. But the two can’t be separated | PA Images / Alamy Stock Photo 5
    • People
    The Monarchy And Media Are Trapped In A Mutually Dependent Relationship
    • January 10, 2023
  • 6
    • Lah!
    MoneySense Launches Campaign To Promote Financial Resilience Amid COVID-19 Challenges
    • October 5, 2021
  • citi-io-cities-skyline-amber 7
    • Cities
    • Environment
    6 Ways To Grow Our Cities In A More Sustainable Manner
    • January 2, 2024
  • 8
    • Lah!
    • Science
    • Technology
    A Self-Folding Plant-Based Material That Could Form ‘Intelligent’ Green Products
    • October 21, 2021
  • 9
    • People
    How Does The Coronavirus Affect Different Age Groups?
    • March 23, 2020
  • 10
    • Technology
    New Microsoft 365 Personal And Family Subscriptions Now Available In Singapore
    • April 24, 2020
  • 11
    • Lah!
    • Technology
    COVID-19 Game Changer: UOB Survey Shows 70 Per Cent Of Consumers Increased Digital Payment Usage In Singapore
    • January 8, 2021
  • 12
    • Cities
    • Lah!
    ST Engineering Fuels Singapore’s Smart City Wins At IDC Smart City Asia Pacific Awards 2020
    • June 18, 2020
Trending
  • 1
    Singapore PM Wong arrives in Malacañang
    • June 4, 2025
  • 2
    Renewable energy, carbon credits are priority areas of cooperation for Singapore, Philippines: Lawrence Wong
    • June 4, 2025
  • 3
    The Summer Adventures : Hiking and Nature Walks Essentials
    • June 3, 2025
  • 4
    Trump’s global trade plans are in disarray, after a US court ruling on ‘Liberation Day’ tariffs
    • May 29, 2025
  • 5
    315,000 Singaporeans have used new career and skills planning tool by SkillsFuture Singapore
    • May 23, 2025
  • college-of-cardinals-2025 6
    The Definitive Who’s Who of the 2025 Papal Conclave
    • May 8, 2025
  • conclave-poster-black-smoke 7
    The World Is Revalidating Itself
    • May 7, 2025
  • oracle-ibm 8
    IBM and Oracle Expand Partnership to Advance Agentic AI and Hybrid Cloud
    • May 6, 2025
  • 9
    Conclave: How A New Pope Is Chosen
    • April 25, 2025
  • 10
    Canonical Releases Ubuntu 25.04 Plucky Puffin
    • April 17, 2025
Social Links
dotlah! dotlah!
  • Cities
  • Technology
  • Business
  • Politics
  • Society
  • Science
  • About
Connecting Dots Across Asia's Tech and Urban Landscape

Input your search keywords and press Enter.