Connecting Dots Across Asia's Tech and Urban Landscape
Connecting Dots Across Asia's Tech and Urban Landscape

NTUC Enterprise Rolls Out $50 Million Support Package To Help Singaporeans Manage Cost Of Living Amid COVID-19

NTUC Enterprise announced its $50 million support package aimed at providing holistic support for Singaporeans and helping them manage the cost of living in 2020. The support package comprises various initiatives from its group of social enterprises.

Mr Seah Kian Peng, Group CEO of NTUC Enterprise said, “For the last 50 years, NTUC Enterprise and its group of social enterprises have remained committed to doing good for the community, standing united with Singaporeans throughout past crises. 2020 has been a challenging year with the heavy impact brought about by Covid-19 on the daily lives of Singaporeans. In times like these, our resolve to serve Singaporeans has only deepened. We have put in additional resources to ensure that daily essential products and services, including groceries, childcare and eldercare, remain accessible and affordable for all. Furthermore, our insurance, learning and skills upgrading services have adapted swiftly to address the needs of the community during this period. Through this comprehensive support package, we reaffirm our commitment to manage the cost of living for all Singaporeans.”

1. Special deals for NTUC Union Members

NTUC Enterprise has introduced a series of new initiatives for NTUC Union Members totalling $11.9 million. These programmes by NTUC FairPrice, NTUC Income, NTUC Health, NTUC LearningHub and MoneyOwl provide comprehensive support including specially priced groceries, complimentary $50,000 LUV term life coverage for the first year, dental care kits and more than 100 complimentary online courses to encourage upskilling.

In addition, in line with the recent advisories as F&B businesses reopen for Phase 2, plans to launch a reduced price $1 Breakfast Set1 for NTUC Union Members and $1.50 for the public have been shifted. This promotion will now be available for two months, from 3 July to 31 August 2020. Estimated to bring about savings of $1 million, the initiative is available at all NTUC Foodfare and Kopitiam food courts and coffee shops, from 7-11am every day.

1 The Breakfast Set includes a cup of hot coffee or tea, toast and two soft boiled eggs. Usual price is $1.80 for NTUC Union Members and $2.20 for the public from 7-11am.

More details of the initiatives are available in Annex A.

2. Extension of discounts/ programmes until 31 December 2020

To alleviate cost of living pressures for all segments in our community, NTUC Enterprise is extending several discounts and programmes for another six months to extend support to all households, our seniors and NTUC Union Members.

A) Price freeze on daily essentials from FairPrice

Over the years, the FairPrice housebrand range of products, which is priced at least 10 per cent cheaper compared to leading brands, has helped defray daily expenses and provided good quality everyday essentials for Singaporeans.

To further extend the support for all households amid the Covid-19 pandemic, NTUC FairPrice will continue to hold prices of 100 housebrand everyday essentials until 31 December 2020. The 100 items are popular daily essentials and include groceries like rice, oil, beverages and poultry, as well as batteries, toiletries and household cleaners. This six-month extension helps cushion Singaporeans against potential price increases, regardless of changes in supply, socio-economic factors and external factors that could affect food prices, especially during the current volatile and uncertain climate. This price freeze of essentials will also act as a benchmark for prices in general of everyday essentials, ensuring they remain affordable.

The initiative, which was launched in March 2019, would have run for 15 months until 30 June 2020, providing customers with savings of approximately $17.8 million2. The six-month extension is estimated to provide an additional $6.7 million in savings to shoppers. In 2019, the cost of 38 of the 100 housebrand items have seen increases of up to 10 per cent, amounting to over $350,000 that FairPrice has absorbed.

2 Based on sales of the 100 housebrand items compared against similar national branded items.

For the full list of housebrand items, please refer to Annex B.

B) Discounts for Merdeka Generation, Pioneer Generation, Senior Citizens and NTUC Union Members

NTUC Enterprise and its group of social enterprises will extend the validity of its various programmes to provide more cost savings to seniors.

At NTUC FairPrice, the Merdeka Generation (MG), Pioneer Generation (PG) and Senior Citizens will continue to enjoy their discounts from Monday to Wednesday, for another six months until 31 December 2020. In 2019, PG and MG members saved over $5.5 million while seniors saved $2.2 million through the Senior Discount Scheme.

The extension of both the PG and MG Discount Schemes are estimated to provide savings of $7.9 million in 2020, while savings from the Seniors Discount Scheme is estimated to exceed $2.5 million, bringing the total estimated savings for our seniors to $10.4m in 2020.

Day of the week NTUC FairPrice initiative Benefit
Monday PG Discount Scheme 3% discount
Tuesday Seniors Discount Scheme 2% discount
Wednesday PG & MG Discount Scheme 3% discount

In July 2019, NTUC Enterprise introduced programmes for PG and MG members intended to provide them with various benefits and discounts. With the six-month extension till 31 December 2020, PG and MG members can continue to enjoy the various promotions, including the $0.50 offer on hot coffee and tea, and discounts on courses, insurance, personal home care services and day centre services.

NTUC Union Members can also continue to enjoy their $0.50 hot coffee and tea every Wednesday, a popular initiative launched in May 2019 which will also be extended till end of this year.

More information can be found in Annex C.

3. Covid-19 Relief Measures

When the Covid-19 outbreak emerged, the social enterprises introduced timely relief measures worth $8.8 million to help mitigate the impact of the pandemic on the community. FairPrice Group (comprising NTUC FairPrice, Kopitiam and NTUC Foodfare), NTUC First Campus, NTUC Health, NTUC Income, NTUC LearningHub, NTUC Link, Mercatus and MoneyOwl swiftly introduced initiatives that went beyond the mandatory guidelines provided by authorities to support the needs of those affected.

An example would be NTUC First Campus that set aside $500,000 to offset school fees for families that are most in need, provided financial assistance for eligible students placed on Home Quarantine Orders, Leave of Absence or Stay-Home Notices, and offset 50% of school fees for eligible children during the Circuit Breaker in April and May 2020.

FairPrice on Wheels was launched by FairPrice in April 2020 to bring daily essentials closer to seniors, reducing their time outdoors. The community initiative features no-frills mobile grocery vans providing basic essential items at selected mature estates with a higher concentration of low-income seniors. PG, MG and Senior Discounts schemes are available to seniors visiting these vans. Currently, these specially outfitted vans serve the community at 10 locations in Singapore.

More details of the initiatives can be found in Annex D.

Annex A

New Initiatives for NTUC Union Members (unless otherwise stated)

Social Enterprise Details Remarks
NTUC FairPrice 50% discount off 8 selected items each week

18 June to 15 July 2020

NTUC Foodfare & Kopitiam $1 Breakfast Set, comprising coffee/tea, eggs and toast

– $1.50 for the Public


Available at NTUC Foodfare and Kopitiam food courts and coffee shops

3 July to 31 August 2020, 7-11am

NTUC Health $5 Dental Care Kit:

– Brushcare Professional Sensitive

– Advanced Sensitive Toothpaste 130gm

– Flosscare Classic Waxed Mint 10m


Available at all 18 NTUC Health Unity Denticare Clinics

From 18 June 2020 onwards

NTUC Income Complimentary $50,000 LUV term life coverage for the first year (Term Life Insurance)

18 June to 30 April 2021

Limited to first 50,000 sign-ups
NTUC LearningHub Complimentary online courses for independent learning

18 June to 31 August 2020

More than 100 free online courses
MoneyOwl 60% agent’s commission rebate for selected insurance plans

18 June to 30 April 2021

U.P. 50% agent’s commission rebate

Annex B

Full List of 100 FairPrice Housebrand Products

  1. FairPrice  Onwards Baby Diapers L  60s
  1. FairPrice Onwards Baby Diapers S  80s
  1. FairPrice Onwards Baby Diapers M  70s
  1. FairPrice Onwards Baby Diapers Xl 56s
  1. FairPrice Baby Wipes Tissue Travel Pack 2 X 30sheets
  1. FairPrice  Adult Diaper Pants L 10s
  1. FairPrice  Adult Diaper Pants M 10s
  1. FairPrice  Plain Flour 1kg
  1. FairPrice  Corn Flour 400g
  1. FairPrice  Coconut Cream 200ml
  1. FairPrice  Alkaline Batteries AA 20s
  1. FairPrice  Cream Cracker 10s 220g
  1. FairPrice  Lemon Biscuits 200g
  1. FairPrice  Marie Biscuits 350g
  1. FairPrice  Nonya Kaya 250g
  1. FairPrice  Enriched White Bread 300g
  1. FairPrice  Wholemeal Bread 300g
  1. FairPrice  Peaches Halves In Syrup 420g
  1. FairPrice  Pork Luncheon Meat 340g
  1. FairPrice  Sardine In Tomato Sauce 155g
  1. FairPrice  Tuna Flakes In Water 185g
  1. FairPrice  Fried Dace And Salted Black Beans 184g
  1. FairPrice  Baked Beans In Tomato Sauce 420g
  1. FairPrice  Pickled Lettuce 190g
  1. FairPrice  Lo Han Chai 283g
  1. FairPrice  Mock Abalone 283g
  1. FairPrice  Instant Cereal Vanilla 20s 30g
  1. FairPrice  Rolled Oats 1kg
  1. FairPrice  Cereal Mini Packs 8s 200g
  1. FairPrice  3 In 1 Coffee Mix Less Sugar 15g 30s
  1. FairPrice  2 In 1 Kopi O 30s
  1. FairPrice  Condensed Milk 385g
  1. FairPrice  Evaporated Filled Milk 385g
  1. FairPrice  Light Soy Sauce 660ml
  1. FairPrice  Fine Salt 500g
  1. FairPrice  Dark Soy Sauce 660ml
  1. FairPrice  Chilli Sauce 320g
  1. FairPrice  Asian Mix Chicken Curry 200g
  1. FairPrice  Oyster Sauce 430ml
  1. FairPrice  Tomato Ketchup 320g
  1. FairPrice  Ground Black Pepper 50g
  1. FairPrice  Ground White Pepper 50g
  1. FairPrice  Juice Cordial Orange 2L
  1. FairPrice  Cheese Slices 12s 250g
  1. FairPrice  Cheese Slices – Reduced Fat 250g
  1. FairPrice  Butter 250g
  1. FairPrice  Breakfast Ham 200g
  1. FairPrice  Swif Dishwashing Paste Lemon 400g
  1. FairPrice  Dishwashing Liquid Lemon Refill Pack 600ml
  1. Pasar Raw Peanuts 300g
  1. Pasar Red Dates 100g
  1. Pasar Bean Stick China 100g
  1. Pasar Dried Prawn 100g
  1. Pasar Dried Split Fish 100g
  1. Ocean Fresh Delite Iqf Sutchi Fillet 500g
  1. Chef Delights  Frozen 3 Joint Wing 2kg
  1. FairPrice  Chicken Franks 10s 340g
  1. FairPrice  Mixed Vegetable 400g
  1. FairPrice  Chicken Nuggets 850g
  1. FairPrice  Crab Stick 250g
  1. FairPrice  Mantou Plain 270g
  1. FairPrice  Roti Prata 6s 480g
  1. FairPrice  3s Cotton Bud (Zippbag) 100s
  1. FairPrice  Facial Cotton+40% 3s 120s
  1. FairPrice  Floor Cleaner 2L
  1. FairPrice  Antiseptic Germicide 750ml
  1. FairPrice  Anti-Bacterial Toilet Cleaner Twin Pack Lemon 500ml
  1. FairPrice  Bleach 1L
  1. FairPrice  Detergent Powder 1.2kg
  1. FairPrice  Liquid Detergent Refill Pack Anti-Bacterial 1.8L
  1. FairPrice  Instant Skim Milk Powder 600g
  1. FairPrice  Gold Growing Up Formula Stage 3 900g
  1. FairPrice  Gold Junior Formula Stage 4 900g
  1. FairPrice  Toothbrush (2s+1i Free) Medium 1s
  1. FairPrice  Junior Toothbrush Soft 1s
  1. FairPrice  Chicken Flavour Instant Noodles 5s 350g
  1. FairPrice  Red Cargo Vermicelli 400g
  1. FairPrice  Rice Vermicelli 400g
  1. FairPrice  Spaghetti Pasta 500g
  1. FairPrice  Elbow Macaroni 500g
  1. FairPrice  Mixed Nuts 150g
  1. FairPrice  Vegetable Oil 1L
  1. FairPrice  Sunflower Oil 1L
  1. FairPrice  UHT Milk – Full Cream 1L
  1. FairPrice  UHT Milk – Low Fat 1L
  1. FairPrice UHT Milk – Skim 1L
  1. FairPrice  Kitchen Towel 9inch 2roll 1s
  1. FairPrice  Soft Pack Facial Tissue 2ply 4pack  200s
  1. FairPrice  Gold 3ply Deluxe Soft Bathroom Tissue 10s
  1. Homeproud Cling Wrap 240 Sq.Ft 1s
  1. FairPrice  Chicken Ball 200g
  1. FairPrice  Chinese Tofu 300g
  1. FairPrice  Silken Tofu 300g
  1. FairPrice  Tau Kwa 2s 400g
  1. FairPrice  Golden Royal Dragon White Fragrant Rice 2.5kg
  1. FairPrice  Jasmine Fragrant Rice 10+1kg
  1. FairPrice  Potato Chips – Value Pack (4 Flavours) 75g
  1. FairPrice  Moisturising Hand Soap Refill Violet/Jasmine 500ml
  1. FairPrice  Coarse Sugar 1kg
  1. FairPrice  Pure Drinking Water 1.5L

Annex C

Extension of current promotions’ end dates

The validity end dates of the following promotions have been extended from 30 June, to 31 December 2020.

Social Enterprise Promotion Details
NTUC FairPrice Senior Discounts

Monday: 3% Pioneer Discount Scheme

Tuesday: 2% Seniors Discount Scheme

Wednesday: 3% Pioneer & Merdeka Discount Scheme

This is applicable at all FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Shop and Unity Pharmacies; subject to a S$200 cap per transaction per day.

FairPrice Housebrands price freeze

Price freeze on 100 FairPrice housebrand products will be extended to 31 December 2020.

NTUC Foodfare & Kopitiam $0.50 hot coffee/tea for NTUC Union Members and MG & PG members

Those eligible can look forward to enjoying this initiative every Wednesday from 1 July to 31 December 2020.

Promotion applies to hot beverages of Kopi, Kopi-O, Kopi-C, Teh, Teh-O and Teh-C (inclusive of kosong). Available at all NTUC Foodfare and Kopitiam food courts and coffee shops.

NTUC First Campus Up to 90% off Basic Infant Care (0-18 months) for Caregivers course

  • Usual Price: $289
  • MGPG: $50
  • NTUC Union Member: $30


Up to 85% off Nurturing Early Mandarin Readers workshop

  • Usual Price: $289
  • MGPG: $50
  • NTUC Union Member: $30


Up to 85% off Building Relationships with your Grandchild (3-6 years old) workshop

  • Usual Price: $210
  • MGPG: $50
  • NTUC Union Member: $30
NTUC LearningHub $15 Coding or Digital Photography course (part of Silver Digital Creators courses)
NTUC Income 10% off personal accident insurance with MerdekaCare
MoneyOwl Free e-Book on retirement planning

Free will writing

NTUC Health Up to 50% discount on home personal care services for MG/PG union members and family


For a minimum of 5 sessions within the same month:

  • 50% discount for the first session of home personal care service
  • 15% discount for the next 4 sessions
  • 10% union member discount (existing benefit for union members) applies from the 6th session onwards

Limited to the first 1,000 union members who are new clients of the home care services

20% discount every Wednesday on drop-ins for MG/PG union members and family at Senior Day Centres

Selected centres: Wisma Geylang Serai, Jurong Central Plaza, Radin Mas, Geylang East

2-day complimentary trial at Senior Day Centres

Annex D

Covid-19 Initiatives

Social Enterprise Initiatives
NTUC FairPrice
  • FairPrice on Wheels to bring groceries closer to residents, especially the elderly
  • Donated $1 million to charities and the needy affected by Covid-19
  • Priority Shopping Hour for the elderly and vulnerable groups
  • Allowed shopping on behalf of Pioneer Generation parents
  • Ensuring stock availability
  • Atrium sales for better crowd control
  • Priority queues for healthcare workers at 56 outlets
NTUC Foodfare & Kopitiam
  • Sponsored beverages for healthcare workers
  • Assisted F&B stall holders to onboard food delivery platforms
NTUC First Campus
  • $500,000 “Bright Horizons Fund Covid-19 Care Package” to offset 100% school fees for eligible My First Skool children
  • Financial assistance for eligible families whose My First Skool child is affected by Home Quarantine Order, Leave of Absence or Stay-Home Notice: One-off amount of $200
  • 50% offset of school fees for eligible children (My First Skool, The Little Skool-House and The Caterpillar’s Cove) during Circuit Breaker period in April and May 2020
NTUC Health
  • Family Medicine Clinic registered as a Public Health Preparedness Clinic (PHPC)
  • Operated 3 of the initial 7 whitelisted day care centres to serve seniors with greatest care needs
NTUC Income
  • Extended Covid-19 protection to over 550,000 individuals for six months through its Personal Accident plans, Group Employee Benefits and Income Family Micro-Insurance Scheme
  • Support schemes to help customers facing financial difficulty stay insured (e.g. premium assistance and temporary protection plans for low-income customers, low-cost temporary protection plans, premium deferment programmes, discounts on motorcycle insurance for vehicles registered for deliveries)
  • Offered full travel insurance premium refunds
  • Waiver of endorsement fees for private-hire motor insurance to cover food and parcel deliveries
NTUC LearningHub
  • Training support with enhanced course fee funding of up to 90% for affected sectors (e.g. Tourism, Food Services, Retail, Air & Land Transport)
  • Training support for self-employed persons
  • Training Support for Financial Institutions and other Self Sponsored Individuals in collaboration with the Institute of Banking and Finance
  • Quickly transitioned to virtual classroom delivery to ensure learning remains accessible
  • 100 complimentary online courses for all
  • Launched Covid-19 Citizen Defender Programme – a course on Covid-19 screening practices, personal and workplace safety and hygiene, and customer engagement
  • Job matching services for employers and individuals (in collaboration with NTUC, e2i and the unions)
  • Advanced access to $500 SkillsFuture Credit top-up
  • Learn & Earn LinkPoints for Union Members
  • Upfront Union Training Assistance Programme: Learners can now use subsidies upfront without having to pay out-of-pocket first and claim subsidies after enrolling in courses
  • Special discounted marketing programmes for partners affected by Covid-19
  • Allowed deferment of contractual fee payments by partners
  • Sponsored hand sanitisers for frontline workers
  • Extended LinkPoints validity period for Plus! members for six months till 31 December 2020
  • Rental relief of up to three months’ of rents and waiver of interest from 1 February to 31 October 2020
  • Support programmes for tenants to improve takeaway and delivery capabilities, and use of promotional spaces
  • 100% pass-through government property tax rebates and cash grants
  • Vouchers and free parking for public
  • Advised clients using teleconsultation
  • Complimentary webinars on financial literacy for all
Share this article
Shareable URL
Prev Post

Singapore And The Republic Of Korea Launch Negotiations On Digital Partnership Agreement

Next Post

The World’s Most Powerful Passports Of 2020

Leave a Reply

Your email address will not be published. Required fields are marked *

Read next